In 2017 Portugal witnessed its deadliest ever wildfire. To prevent this from happening again, the Portugal’s President challenged the Portuguese not to let the tragedy be forgotten. To this end, a charred tree from the fire was turned upside down – like a root – and a small pine tree planted inside, symbolizing the hope for a greener country. Named the ‘The Tree of Hope’, this Christmas icon this started a national movement.
The Tree of Hope
Awards
Nomination
Promotions & New Media
Ambient Media
Member Club Gold Award
Promotions & New Media
New Use of Media
Details
Categories:
Country:
Year:
Credits
Client:
Presidência da República
Agency:
Account Director:
Mafalda Clara
Account Executive:
Isabel Palma
Agency Producer:
Pedro Domingos
Francisco Magalhães
Art Director:
Lourenço Thomaz
Copywriter:
Pedro Lima
Creative Director:
Lourenço Thomaz
Ivo Purvis
Pedro Lima
Designer:
Emanuel Serôdio
Miguel Santos
Post Production:
Miguel Reis
Rafael Simôes
Strategic Planner:
Joâo Pereira
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