When Red Bull athlete Dario Costa set out to turn a lifelong dream into five world records, his journey to become the first person to fly a plane through a tunnel quickly conquered screens worldwide. His inspirational message of chasing your dreams and finding exactly the right partners to help him push his limits captured the imagination of millions. The spectacular footage of his flight through two tunnels eventually generated 1.7 billion euros in earned media value.
The Tunnel Pass Project
Awards
Bronze Award
Integrated & Innovation
Branded Content
Details
Categories:
Country:
Year:
Credits
Client:
Red Bull Athlete Dario Costa
Agency:
Chief Creative Officer:
Christian Hellinger
Director Partnerships:
Lukas Bauernberger
Global Chief Creative Officer:
Alexander Schill
Managing Partner:
Markus Mazuran
Other:
Jason Romeyko
Production Company:
Rückenwindfilm GmbH
Project & Partnership Management:
Alexander Strelec
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