UNICEF communication is based on free publicity,thus engagement of media and influencers is crucial.To avoid the taboo and low level of awareness of child sexual abuses in Slovenia we gained their engagement with surprising and deep emotional experience about child sexual abuse with the real victim and real story.Since the idea was based on surprising turnaround we needed to address them in shortest time possible so we planned the execution at the biggest media event.
The Unforgettable Premiere
Awards
Member Club Gold Award
Promotions & New Media
Ambient Media
Details
Categories:
Country:
Year:
Credits
Client:
UNICEF Slovenija
Agency:
Account Director:
Anja Šeme Todorovič
Art Director:
Primož Kos
Client Representatives:
Irena Stamenkovič
Copywriter:
Sašo Petek
Jure Korenč
Creative Director:
Sašo Petek
Designer:
Damijan Penič
Face of Campaign:
Amadea Ris
Film Director:
Luka Štigl
Photographer:
Andraž Fijaž Bačovnik
Producer:
Gregor Novak
Programmer:
Leon Škrilec
Public Relations:
Maša Gorjup
Sound Designer:
Matjaž Moraus Zdešar
Strategy Director:
Dino Zupančič
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