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Try not to Try

More than 40% of people trying drugs in Russia become permanently addicted. This problem is actively highlighted in the mass media, but most of young people still refer to taking drugs too lightly. To explain to people that only one bad choice can lead to irreversible damage, the agency created the first interactive project that you cannot replay: http://reday.me/en

Awards

Nomination Interactive & Mobile Any Other

Details

Categories:

Country:

Year:

Credits

Client:

City Without Drugs Foundation

Agency:

Red Pepper

Agency Producer: Katy Bamby
Art Director: Yulia Uzkikh
Creative Director: Mika Koroteev Olexy Sobolev Danil Golovanov
Film Director: Mika Koroteev Olexy Sobolev
Programmer: Dimmy Sidorov

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