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TurboKaddy

TurboKaddy started as a joke and so-called MEMErch. It went viral among esports fans and soon players started bringing signs to events demanding it. With Braasi Industry, Kaufland and SINNERS Esports we designed and produced 50 of them. All proceeds from sales and the charity stream went to support seniors through Ježíškova vnoučata. With TurboKaddy, we even broke the record for charity stream on Twitch and the youth community contributed over 1mil. CZK to the seniors.

Awards

Shortlist Brand Experience PR / Events
Shortlist Integrated & Innovation Branded Content

Details

Categories:

Country:

Year:

Credits

Client:

Kaufland

Agency:

FleishmanHillard / PragueDDB Prague / PragueDDB FTW / WorldwideOMD, FUSE Czech Republic / Prague

Creative Director: Ivan Soukup
Designer: Iman Delic Kryštof Henzl Danila Shlenov
Photographer: Pavel Hejny

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  • Bronze Award Interactive & Mobile Any Other
    Shortlist Integrated & Innovation Branded Content
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  • Bronze Award Integrated & Innovation Branded Content
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  • Silver Award Integrated & Innovation Product / Service Innovation
    Bronze Award Integrated & Innovation Branded Content
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    Demner, Merlicek & Bergmann / DMB. / Vienna

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