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Unboxing

The entertainment industries are no longer fighting for subscriptions but for their audience’s attention time. Netflix is losing this battle against the gaming industry among the young (8.5hrs vs 3hrs). Netflix collaborated with its competitor PlayStation to remain relevant to this target and show that its original stories are at the next level. This was achieved by taking advantage of the much-anticipated launch of the PS5.

Awards

Gold Award Integrated & Innovation Branded Content
Gold Award Brand Experience Live Stunts Brand Activation
Gold Award Interactive & Mobile Any Other
Member Club Gold Award Integrated & Innovation Branded Content
Member Club Gold Award Brand Experience Live Stunts Brand Activation
Member Club Gold Award Interactive & Mobile Any Other

Details

Categories:

Country:

Year:

Credits

Client:

Netflix/Playstation

Agency:

FCB&FiRe Spain

Agency Producer: Noelia Cobo Pedro Alarcón
Art Director: Andrea García Carlos Camacho Alex Maggi
Copywriter: Marta Galán Claudia Gigato Lucía Rodríguez
Creative Director: Pepe García Alba Vence Hernán Zamora
Designer: Celia López
Director of Photography: Kiko de la Rica
Executive Producer: Guillermo Arce
Film Director: Jaume Balagueró
Head of Art: Daniel Requena
Social Media Team: Aida Moreno Aisha Sow

More Any Other Works

  • Bronze Award Interactive & Mobile Any Other
    Shortlist Integrated & Innovation Branded Content
    DRMAX CHEAT CODE

    DRMAX CHEAT CODE

    THIS IS LOCCO

  • Bronze Award Integrated & Innovation Branded Content
    My name is my story

    My name is my story

    Inter Media House & Alkemy / MilanoAlkemy / MilanoFC Internazionale Milano / MilanoJackleg Studio / Milano

  • Silver Award Integrated & Innovation Product / Service Innovation
    Bronze Award Integrated & Innovation Branded Content
    RosaLilaLand

    RosaLilaLand

    Demner, Merlicek & Bergmann / DMB. / Vienna

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