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Unhappy Hour

In Portugal, women get paid 13.1% less than men. It’s time to ask for more. What did we do? Well, if the pay gap is 13.1%, we used that value in a sort of counter-campaign, and sold our beers named after women, 13.1% more expensive to show that inequality has a cost. The Unhappy Hour took place during November at the bars and online shop. And besides the 3 beers inspired by muses we gathered the pack in an Unhappy Pack that served as an invitation to a kick-ass event.

Awards

Shortlist Brand Experience Point of Sale Experience and Activation

Details

Categories:

Country:

Year:

Credits

Client:

Cerveja MUSA

Agency:

COMON / LisboaMUSA / LisboaShesaid.so / LisboaSkoola / Lisboa

Art Director: Alexandre Guimarães Musa Musa Rita Sales
Creative Director: Ricardo Lourenço

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