Conventional wisdom states that in order to experience genuine emotions, you have to go to ‘places where no one expects you’: foreign countries and unexplored lands. In fact, the complete opposite is true: nothing holds such a firm and stable emotional hold over us as places and people from our childhood. This was confirmed not as empty statement but as a scientific fact.
Utair “Dream Destination Experiment”
Awards
Nomination
Integration & Innovation
Best Use of Technology
Details
Categories:
Country:
Year:
Credits
Client:
Utair Airlines
Agency:
Account Director:
Ksenia Ferapontova
Account Manager:
Daria Mansurova
Evgenia Egorova
Agency Producer:
Maxim Korostelev
Ekaterina Kovaleva
Copywriter:
Albert Urchukov
Creative Director:
Mikhail Grigorovich
Head of Strategy:
Dmitry Saveliev
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