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VERTICAL GIG

Samsung inaugurated a new centre at King’s Cross that was designed to experience a lifestyle connected through different technological experiences and needed an event to overcome the physical barrier to communicate with the younger audience. This is mainly because young people want to share those experiences in the star format of social networks – stories. Hence, the first vertical stage in history was created for the Samsung KX centre’s grand opening.

Awards

Nomination Brand Experience Point of Sale Experience and Activation
Member Club Gold Award Brand Experience Point of Sale Experience and Activation

Details

Categories:

Country:

Year:

Credits

Client:

Samsung UK

Agency:

Cheil Spain & Iris London

Account Director: Juan Riesgo
Agency Producer: Chloe Alridge
Art Director: Irene San José David Patarroyo María Lempicka
Copywriter: Andrés Huerta Teresa López
Creative Director: Pablo Fernández Jaime Trápaga Henry Scotland
Designer: Fran Derry
Executive Creative Director: Grant Hunter Joaquín Espagnol
Samsung Responsible: Tanya Weller

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