Voice Girl Gamers

On the International Day Against Violence Against Women, we invited one of the most famous players in Italy to take part in a social experiment on YouTube and Twitch.rnDuring gaming sessions, we turned his voice into a girl’s voice: to make him understand what all women feel when they are insulted and do not feel free to be themselves.rn

Awards

Silver Award Brand Experience Live Stunts Brand Activation

Details

Credits

Wunderman ThompsonWINDTRESator International Group srl

Creative Director: Francesco Epifani

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