Caritas 1.2% PIT donation. We created a container for wasted money and placed it in ten Lithuanian cities. As the containers went viral, stickers were attached to them, explaining why they were there: “Every year, 70% of Lithuanians don’t allocate 1.2% of their income tax to any NGO. This money could have been used to aid people in need. Donate 1.2% of your income tax to CARITAS”. The campaign continued with infomercial, money trash bags, posters and radio jingle.
Waste of money
Awards
Bronze Award
Integrated & Innovation
Integrated and Innovation for non-profit / public service / NGO
Details
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Caritas
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