On August 1, 2019, S7 Airlines, Russia’s largest private airline, reverted its name back to Siberia, as it was known until 2008, to draw public attention to the wildfires in the Siberian region. Next, S7 Airlines announced the 1,000,000 trees initiative — the airline’s pledge to donate proceedings from each ticket sold to Siberia to plant trees in the region. A website was launched that allowed people to donate their own money or miles to plant trees in Siberia.
WeAreSiberia
Awards
Gold Award
Brand Experience
Live Stunts Brand Activation
Member Club Gold Award
Interactive & Mobile
Interactive & Mobile for Non-profit/Public Service/NGO
Member Club Gold Award
Integrated & Innovation
Integrated and Innovation for Non-profit/Public Service/NGO
Details
Categories:
Country:
Year:
Credits
Client:
S7 Airlines
Agency:
Account Director:
Sergey Polyakov
Account Manager:
Kostya Novochadov
Art Director:
Natasha Kuchishkina
Creative Director:
Dmitry Tutkov
Oleg Barinboim
More Integrated and Innovation for Non-profit/Public Service/NGO Works
-
Shortlist Brand Experience Live Stunts Brand Activation
Colors
DDB España / MadridPHD Media Spain
-
Shortlist Brand Experience Live Stunts Brand Activation
Cheeky Ambassadors
thjnk Zürich / ZürichSWISS International Air LinesPlan bthjnk Zürich / Zurich
-
Shortlist Brand Experience Live Stunts Brand Activation
Leaving Early FC
Mito Creative / Budapest