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#wetterberichtigung

Some 30% of Germans, Austrians and the Swiss come from immigrant backgrounds, but they are underrepresented in the media. Topics on diversity are barely covered either. New German Media Makers needed to show this disparity. Anyone can buy the rights to name a German weather system, so this campaign purchased the first 13, which were given immigrant names such as Ahmet and Dragica instead of German names. It took the news and weather reports by storm, getting the public’s attention overnight.

Awards

Silver Award Brand Experience PR / Events
Silver Award Brand Experience New Use of Media
Bronze Award Integrated & Innovation Non-profit/public service/NGO
Member Club Gold Award Integrated & Innovation Branded Content
Member Club Gold Award Integrated & Innovation Non-profit/public service/NGO
Member Club Gold Award Brand Experience PR / Events
Member Club Gold Award Brand Experience New Use of Media

Details

Categories:

Country:

Year:

Credits

Client:

Neue Deutsche Medienmacher*innen

Agency:

go&try and Ketchum Publico

Art Director: Goran Golik
Copywriter: M. Alexander Trybus
Creative Director: M. Alexander Trybus Goran Golik
Designer: Lydia Körner
Head of Communications & PR: Doris Christina Steiner
PR Consultant: Saskia Schäfer

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